Some of the most inspiring brands in the world have demonstrated the unfair competitive advantage available to any organization by authentically operationalizing their culture and leadership. You don't need their budget. You don't need their staff. But you can realize many of their results!

Competitive advantage for your brand

As an employer, you will attract and retain the best employees when you develop them. Unemployment is historically low, and people have many options for where to invest their time and talents. Consider your development efforts as a benefit to your employees because that's what they are.

With your customers, they will be delighted by an aligned organization that invests in its people. What comes to mind when you think of brands like Southwest Airlines, Chic-fil-a, Home Depot, Zappos, and Tom's Shoes? The common thread is an authentic culture and effective leadership. You can enjoy a similar advantage in your industry.

Bottom-line Impact

Retention is improved when you invest in people to help them grow. While people might join companies, they usually leave their managers. It simply costs too much to lose great people. Research shows that it costs approximately 2.5x an annual salary to truly replace someone.

The ROI case might seem too good to be true to the skeptics, but it's real. The results of rigorous research are clear and compelling. Gallup has studied these topics with more than 25M employee surveys and determined a shocking difference between top and bottom quartile companies.

  • 21% Higher profitability
  • 59% Lower turnover
  • 20% More sales productivity
  • 70% Fewer safety incidents


There is greatness just waiting to be identified and unleashed throughout your organization. Your amplifier will undoubtedly help you find it in some of the most unexpected places. Emerging leaders. Hidden talents. Remarkable hearts. They will all be emboldened.


Tremendous momentum will be built by sharing success stories over time. It's even more powerful when done broadly with your entire organization. When you fan the flames of your organization's true heart, wonderfully surprising things almost always happen.


Continuous attention on the true heart of your organization works like osmosis to take the aspirational version of your Culture and Leadership from words on a website or a poster in your conference room and make them stick in the context of everyone's daily whirlwind.